A common mistake business owners make when creating their profile on LinkedIn is to call themselves “Owner”.  This does not describe what you actually do, so it’s best, for the purposes of being found in a search, to use a description with industry keywords as your title.  For example, I am an Internet Marketing Specialist at Search Ad Marketing. A friend who owns a travel business is a ‘Travel Expert”.  These terms are more likely to be used as keywords in a search than “Owner”.

If you change your title, be mindful of any recommendations you have that were tied to the old title.  These may be moved to the unassigned state.  If this happens to you, please follow these steps:

  • Go to the left-hand navigation menu. Click ‘Recommendations’ under the ‘Profile’ sub-menu.
  • Scroll down to the ‘Unassigned recommendations’ part of the page. Click ‘Show ‘Recommendations’.
  • You can now assign each recommendation to a specific experience listing.

Good luck with your search and find objectives!

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