A common mistake business owners make when creating their profile on LinkedIn is to call themselves “Owner”.  This does not describe what you actually do, so it’s best, for the purposes of being found in a search, to use a description with industry keywords as your title.  For example, I am an Internet Marketing Specialist at Search Ad Marketing. A friend who owns a travel business is a ‘Travel Expert”.  These terms are more likely to be used as keywords in a search than “Owner”.

If you change your title, be mindful of any recommendations you have that were tied to the old title.  These may be moved to the unassigned state.  If this happens to you, please follow these steps:

• Go to the left-hand navigation menu. Click ‘Recommendations’ under the ‘Profile’ sub-menu.
• Scroll down to the ‘Unassigned recommendations’ part of the page. Click ‘Show ‘Recommendations’.
• You can now assign each recommendation to a specific experience listing.

Good luck with your search and find objectives!

I have a creative mind.  I am surrounded by others with creative minds.  I was touched by one of these minds today in a blog post written on 7/14 by Anirudha Kurulkar.  Here is the link to his post: PPC & SEO Compared to Human Life

His story relates the importance of using negative keywords in PPC campaigns to appear in exactly the kind of search for which you want to be found.  Briefly, you ask God for a child, God gives you a beautiful child but the child is blind.  Well, you didn’t tell God you wanted a child with sight.  You got lucky he gave you one with legs, but why leave your results to luck.  Give search engines enough information to give you exactly what you want.  Negative keywords are an underutilized important part of all campaigns.  Use them and use them wisely.