SAM - Search Ad Marketing » Optimization http://www.searchwithsam.com Just another WordPress weblog Mon, 09 Jan 2012 08:34:15 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Quality Score and its Effect on Click Costs http://www.searchwithsam.com/quality-score-and-its-effect-on-click-costs/ http://www.searchwithsam.com/quality-score-and-its-effect-on-click-costs/#comments Thu, 02 Jul 2009 17:05:08 +0000 sam http://www.searchwithsam.com/?p=451 A common topic of discussion among AdWords users is how Google’s Quality Score effects ad performance. Google assigns quality scores as part of its effort to give users a more enjoyable experience.  A common misconception is that increasing the bid rate will increase the Quality Score.  This is not true.  Google has a complicated algorithm incorporating variables such as click through rate, history, landing page, and numerous other relevancy factors it uses to weed out irrelevant ads.  Someone may pay a higher click fee and see their ad rise in results, but it won’t last.  Google hits the pocketbook until you say “Uncle” and give up.  Optimizing a keyword, AdGroup, ad or landing page is the best way to improve the quality score and in turn lower click costs and improve your overall performance as a Google advertiser.

For more information visit Google’s AdWords Help.

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